Reader Revenue and Africa’s Publishers: Are Paywalls the Answer?
Presented by Dr. Anderson Uvie-Emegbo, Global Business Coach, China Europe International Business School & Carol Kimutai, Managing Editor - Digital, Standard Group
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Originally presented: 27 January 2022
Understanding reader engagement and the path forward for revenue growth for African publishers is the topic of this INMA Webinar featuring Dr. Anderson Uvie-Emegbo (Nigeria), global business coach, China Europe International Business School, and Carol Kimutai (Kenya), managing editor - digital, Standard Group Limited. In this Webinar, Anderson and Carol, two key African voices about the journey of the ready-but-unwilling media consumer, will break down the challenges and share insights in overcoming various market hurdles for continued growth and engagement with readers.
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