Unlocking the Potential of Local Print Advertisers for Display Ads at Scale
Presented by Christian Scherbel, CEO, Smartico
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Originally presented: 16 March 2022
How news media companies can elevate print and display revenues by making three major changes is the focus of an INMA Webinar where Christian Scherbel, CEO of Smartico, will share lessons learned from researching the German local media market. In this one-hour Webinar, Christian will dive into Smartico’s research insights, focusing on the three major changes that local print advertisers need to boost sales.
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