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Unlocking the Potential of Local Print Advertisers for Display Ads at Scale

Presented by Christian Scherbel, CEO, Smartico

Originally presented: 16 March 2022

How news media companies can elevate print and display revenues by making three major changes is the focus of an INMA Webinar where Christian Scherbel, CEO of Smartico, will share lessons learned from researching the German local media market. In this one-hour Webinar, Christian will dive into Smartico’s research insights, focusing on the three major changes that local print advertisers need to boost sales.

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This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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