Tracking vs. Targeting Advertising: What All Publishers Need to Know
Presented by Johnny Ryan, Senior Fellow, Irish Council for Civil Liberties, and Open Markets Institute
About this Webinar
How publishers can offer targeted advertising without the perils of tracking is the focus of this INMA Webinar featuring Johnny Ryan, senior fellow, Irish Council for Civil Liberties, and Open Marks Institute.
In this one-hour Webinar, Johnny will share how:
- Tracking-based advertising diverts data and revenue from publishers and what can be done about it
- Tracking enables massive fraud and micro-targeted disinformation
- Removing tracking has increased publisher revenue
- “Audience arbitrage” creates a business model for the bottom of the Web
About Johnny Ryan
Johnny Ryan is a Senior Fellow at the Irish Council for Civil Liberties, and a Senior Fellow at the Open Markets Institute. He is focused on surveillance, data rights, competition/anti-trust, and privacy. His previous roles include Chief Policy Officer at Brave and Chief Innovation Officer at The Irish Times. He is the author of two books, and his regulatory interventions and expert commentary appear in The New York Times, The Economist, Die Zeit, Wired, Le Monde, The Financial Times and other leading media.