Product Initiative Meet-Up: Building News You Can Use
Presented by Jodie Hopperton, Lead: Product Initiative, International News Media Association (INMA)
About this Webinar
How media brands can go beyond traditional products to integrate with their customers’ lifestyles is the focus of an INMA Product Initiative Meet-Up.
Jodie Hopperton, INMA’s Product Initiative lead, will present.
As media organisations are looking to build products that reach readers in new ways, many are going beyond just informing their readers to providing tools that help their everyday lives.
By doing this, media brands can:
- Create new touch points with their readers
- Encourage stickiness and engagement
- Find new revenue streams
In this meet-up Jodie will discuss how organisations are thinking about these products, and guest speakers will share recent examples of successful tools, including why and how they were developed.
About Jodie Hopperton
Jodie Hopperton is a British media executive based in Los Angeles and lead for the INMA Product Initiative. Jodie’s career spans over 15 years and multiple countries working with technology start-ups in addition to roles such as head of interactive at Trinity Mirror in the United Kingdom and director EMEA, syndication and licensing for The New York Times in Paris.