October Advertising Initiative Meet-Up
Presented by Michael Beckerman, Chief Client Officer, Torstar
About this Webinar
Join us for this inaugural Meet Up within the New INMA Advertising Initiative where Mike Beckerman will provide his insights into the media buying process from both a client and agency perspective.
Mike came to Torstar in 2020 to help further develop the client-first strategy with the sales team across all brands. Mike’s been a media client, with organisations such as BMO Financial and Nike. And he understands the client buying process.
He’s also led advertising agencies in his varied career and will chat about the agency process of effective account acquisition and management.
Attendees can look forward to real thought leadership and idea starters for no matter the size of your sales team.
Come prepared for an interactive session with audience polls and punctuated by comments and questions from you, the attendees as we go.