Driving an Innovative Culture in Media to Stay Relevant: Die Zeit's My Country Talks
Presented by Hanna Israel, Project Lead, My Country Talks, Zeit Online
About this Webinar
Die Zeit has always been highly innovative, often referred to as the world champion of brand differentiation.
This spirit is also inherent in its digital entities — from paid strategy to editorial direction to events with Millennials. In this Webinar, learn about one of Die Zeit's most significant projects on driving innovation in media: My Country Talks (MCT).
MCT is an international platform for political dialogue, initiated by Zeit Online in 2017. The platform helps societies around the world connect over the issues that divide them. Die Zeit's unique matching algorithm makes it easy for media to fight polarisation, arguably one of the most important issues facing society today.
INMA members will learn all about how they can be a part of MCT — breaking people out of their filter bubbles, building empathy, and working to define common values that strengthen democracy — all with just a conversation.