Persona Building: Unlocking the Power of Your First-Party Data
Presented by Viafoura
About this Webinar
The first-party data conversation has been going on for some time now. But the landscape keeps changing.
Google recently announced it will delay the termination of third-party cookies after Amazon said it would block its FLoC solution. While this gives media companies a little more time, it doesn't mean they should stop their first-party data strategies. In fact, Viafoura has a broadcast customer who recently did a persona-building exercise with them.
Hear about that and more at this INMA members-only Webinar, which will speak to the developments happening in the disappearance of the third-party cookie yet go beyond to show some applications of that data.