On-Demand Webinars

Advertising Revenue in a First-Party Data World

Presented by Peter Doucette, Chief Revenue Officer, The Philadelphia Inquirer

Originally presented: 1 September 2021

This INMA Webinar will focus on the future revenue outlook for local news publishers and why a robust first-party data strategy is essential. This case study will look at market headwinds (browser changes, deprecation of third-party cookies, etc.) and how publishers can build a successful advertising revenue roadmap to address these challenges through organizational efforts and data management strategies, and some tips to get started on the journey.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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