Advertising Revenue in a First-Party Data World
Presented by Peter Doucette, Chief Revenue Officer, The Philadelphia Inquirer
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Originally presented: 1 September 2021
This INMA Webinar will focus on the future revenue outlook for local news publishers and why a robust first-party data strategy is essential. This case study will look at market headwinds (browser changes, deprecation of third-party cookies, etc.) and how publishers can build a successful advertising revenue roadmap to address these challenges through organizational efforts and data management strategies, and some tips to get started on the journey.
Free for Members
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