Upcoming Webinars

The Ignorance of Advertisers and Agencies: The Power of Print Media

Presented by Ulbe Jelluma, Managing Director Europe, Print Power

About this Webinar

This INMA Webinar will focus on the "ignorance" of advertisers and agencies of the true facts of the power of print media. So says our presenter, Ulbe Jelluma. 

Research companies such as Ebiquity and Kantar point at the gap between the marketers' and agency professional’s perception of the power of print and the existing evidence. 

Ulbe says It seems like their perception determines their actual media choice. 

Evidence seems to be totally ignored. 

What are the reasons behind this and how can publishers’ sales staff make a change?

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