About this Webinar

With digital now accounting for one quarter of its revenues, five times what it was just a few years ago, Piers North, Chief Revenue Officer of Reach plc (inc. UK national tile, The Mirror plus many regional brands such as The Liverpool Echo, Manchester Evening News etc) will describe how the business’ multiyear digital strategy has built on its scaled audience to a truly, deep understanding of the customers. Piers will give a short presentation on the group generally to be followed by an interview with INMA’s Executive Producer, Mark Challinor.