Readers First Initiative Meet-up: The Power of E-mail and Newsletters
Presented by Greg Piechota, Researcher-In-Residence, INMA
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Originally presented: 14 July 2021
Apple recently announced plans to block trackers on its Mail app that tell e-mail senders whether recipients have opened messages. That would undercut one of the key e-mail marketing metrics: the open rate. In this just-in-time Meet-Up, INMA’s Researcher-in-Residence Greg Piechota and our guest experts will discuss the role of e-mail and newsletters in news engagement and the implications of Apple’s decision.
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