About this Webinar

The INMA Smart Data For Media Initiative bi-monthly meet-up will feature guests sharing their case studies on how to tie data initiatives to business objectives and incorporating a data-positive culture. Hosted by INMA Researcher-In-Residence Greg Piechota, the meet-up will surface best practices in how to know customers better, tailor products and marketing to segments, predict behaviours and automate actions, and how to scale experiments.