Product Initiative Meet-Up: Identifying True Innovation Amidst Shiny New Things
Presented by Jodie Hopperton, Lead, INMA Product Initiative
About this Webinar
Join INMA’s bi-monthly Product Initiative Meet-Up as we share insights and best practices on what news organisations need to do to create, deliver, and innovate the best possible products for their audiences. Project Lead Jodie Hopperton will be joined by guests who will break down product methods and team structures, measurements and KPIs, prototyping and experimentation, and more.
In this session we look at both language and frameworks that help everyone decide what projects we should pursue, and which aren’t right for us.
Many of us have had the experience of an executive having a bright idea or, seeing something ‘cool’ that is ’the future’. They see shiny new things and want to integrate them into the business. How can you separate true innovation from ’shiny new things’?