Upcoming Webinars

Product Initiative Meet-Up: How Deeply Should Editorial and Product be Aligned?

Presented by Jodie Hopperton, Lead, INMA Product Initiative

About this Webinar

Join INMA’s bi-monthly Product Initiative Meet-Up as we share insights and best practices on what news organisations need to do to create, deliver, and innovate the best possible products for their audiences. Project Lead Jodie Hopperton will be joined by guests who will break down product methods and team structures, measurements and KPIs, prototyping and experimentation, and more. 

This month, we discuss the fact that newsrooms have historically been far removed from the ‘business’ side of news but with digital we understand more and more about the drivers of content and how they affect the business: not only what is being read and when, but what content drives certain behaviours such as subscriptions. Some say that ‘content is the product’ but the counter argument is that product creates the framework and experience that is consumed.

In this session we look at differing views on how deeply editorial and product should be aligned discussing the motivating factors behind decisions and why different approaches may work (or not) for different organisations.


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