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On-Demand Webinars

What is Product Success? A Look at Key Metrics That Everyone Can Buy Into

Presented By Jodie Hopperton, Lead, INMA Product Initiative

Originally presented: 3 March 2021

Product success through goals and taking a look at key metrics that everyone can buy into is the focus of this Product Initiative Meet-Up. In this meet-up led by INMA Product Initiative Lead Jodie Hopperton, we will discuss the choice of metrics that can be used to meet goals, including the the Financial Times' RFV (recency, frequency, volume) and how that feeds in to a focus on LTV (lifetime value). We also will look at how metrics can be used to drive transformational change and shape products.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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