Product Initiative Meet-Up: What is Product Success? A Look at Key Metrics that Everyone Can Buy Into
Presented By Jodie Hopperton, Lead, INMA Product Initiative
About this Webinar
"What is Product Success? A look at Key Metrics that Everyone Can Buy Into," will tackle the topic of product success through goals, taking a look at key metrics that everyone can buy into. Something that comes up a lot in product discussions is the need for a shared understanding of goals and desired outcomes. How do company goals translate to product so that each person and department is focused on pulling the right levers within their power to meet those goals? And how should these be measured?
We’ll discuss the choice of metrics that can be used to meet goals, including the FTs RFV and how that feeds in to a focus on LTV (lifetime value), and how metrics can be used to drive transformational change and shape products.
- Marcel Semmler, former CPO and now Operations Director for Transformation, Bauer, Germany
- Lucy Butler, Director of Customer Analytics at Financial Times, UK