Wall Street Journal's Subscriptions Story: View From South Asia
Presented By Jon Buckley, Vice President, Media & Subscriptions, Wall Street Journal
About this Webinar
By 2015, the Wall Street Journal had gone seven consecutive years without growing its subscription base. Today, it has the largest subscription base in its history. In this first INMA South Asia Webinar of 2021, Wall Street Journal Vice President of Media and Subscriptions Jon Buckley will share the Wall Street Journal's digital subscriptions story and primary drivers for this change.
Get to know about the importance of mission and goal alignment around digital growth, audience growth and acquisition, propensity-led paywall, optimisation testing and process, and engagement and habit building. Learn about how the Journal collaborated on shared goals between the newsroom, marketing, and advertising.
The Webinar will answer questions such as:
• How does the Wall Street Journal paywall work, and can it be replicated?
• What are the main drivers for digital growth at the Wall Street Journal?
• What is more important in your growth strategy — volume or revenue?
• What is happening to print subscriptions?
Don't miss this exciting start to the new year with INMA's 2021 South Asia Webinar series, where we will be bringing more big stories and relevant benchmarks to you once again, throughout the year.