Many people confuse affiliate revenue with e-commerce revenue. Affiliate models send customers to an outside link, while e-commerce allows the organisation to keep customers on its own platform and grow direct collaborations. Direct e-commerce thus brings higher revenue streams and higher conversions.

Dagens Nyheter in Sweden is renowned for critical quality news journalism. In this webinar, Per Johnsson, Partnership Manager at Dagens Nyheter, will walk you through their unique approach to e-commerce for digital audience monetization.

You will learn: