Many people confuse affiliate revenue with e-commerce revenue. Affiliate models send customers to an outside link, while e-commerce allows the organisation to keep customers on its own Web site and grow direct collaborations. Direct e-commerce thus brings higher revenue streams and higher conversions.

Dagens Nyheter in Sweden is renowned for critical quality news journalism. Thematically, their approach to using e-commerce for monetisation differs significantly from more popular news Web sites. 

In this Webinar, brought to you by Tipser, learn about Dagens Nyheter’s approach to e-commerce.