Dagens Nyheter's Unique Approach To E-Commerce
Presented By Tipser and Dagens Nyheter
About this Webinar
Many people confuse affiliate revenue with e-commerce revenue. Affiliate models send customers to an outside link, while e-commerce allows the organisation to keep customers on its own platform and grow direct collaborations. Direct e-commerce thus brings higher revenue streams and higher conversions.
Dagens Nyheter in Sweden is renowned for critical quality news journalism. In this webinar, Per Johnsson, Partnership Manager at Dagens Nyheter, will walk you through their unique approach to e-commerce for digital audience monetization.
You will learn:
- DNs’ goals with their e-commerce project.
- How to implement e-commerce in a news media environment.
- Organisational structure: team set-up and working process.
- The Defunc case: from digital banner ads to direct e-commerce.
- Direct e-commerce: a risk-free model.
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