Upcoming Webinars

Testing 1, 2, 3: Building Strategies for First-Party Data

Presented By Dan Seaman, Thiago Gonçalves Pinto, and Harry Liang, Viafoura

About this Webinar

This interactive Webinar will show INMA members how to get started with a first-party strategy, from the learnings of a C-level roundtable that tested different methods. Learn how to break down what third-party cookies do and how they will affect your business. Then, we’ll look at why first-party data is so important and how to start building and testing that strategy internally. The Webinar will be led by the data and product team at Viafoura: Dan Seaman, vice president product; Thiago Gonçalves Pinto, data analyst; and Harry Liang, data scientist. 

Share this event
By continuing to browse or by clicking ‘I ACCEPT,’ you agree to the storing of cookies on your device to enhance your site experience. To learn more about how we use cookies, please see our privacy policy.