Upcoming Webinars

Testing 1, 2, 3: Building Strategies for First-Party Data

Presented By Dan Seaman, Thiago Gonçalves Pinto, and Harry Liang, Viafoura

About this Webinar

This interactive Webinar will show INMA members how to get started with a first-party strategy, from the learnings of a C-level roundtable that tested different methods. Learn how to break down what third-party cookies do and how they will affect your business. Then, we’ll look at why first-party data is so important and how to start building and testing that strategy internally. The Webinar will be led by the data and product team at Viafoura: Dan Seaman, vice president product; Thiago Gonçalves Pinto, data analyst; and Harry Liang, data scientist. 

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