About this Webinar

This interactive Webinar will show INMA members how to get started with a first-party strategy, from the learnings of a C-level roundtable that tested different methods. Learn how to break down what third-party cookies do and how they will affect your business. Then, we’ll look at why first-party data is so important and how to start building and testing that strategy internally. The Webinar will be led by the data and product team at Viafoura: Dan Seaman, vice president product; Thiago Gonçalves Pinto, data analyst; and Harry Liang, data scientist.