Testing 1, 2, 3: Building Strategies for First-Party Data
Presented By Dan Seaman and Mark Zohar, Viafoura
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Originally presented: 27 January 2021
How to get started with a first-party strategy from the learnings of a c-level roundtable that tested different methods. This interactive Webinar will break down what third-party cookies do and how it will affect your business. Then, we'll look at why first-party data is so important and how to start building and testing that strategy internally. The Webinar will be led by the data and product team at Viafoura: Dan Seaman, vice president product; Thiago Gonçalves Pinto, data analyst; and Harry Liang, data scientist.
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