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On-Demand Webinars

Testing 1, 2, 3: Building Strategies for First-Party Data

Presented By Dan Seaman and Mark Zohar, Viafoura

Originally presented: 27 January 2021

How to get started with a first-party strategy from the learnings of a c-level roundtable that tested different methods. This interactive Webinar will break down what third-party cookies do and how it will affect your business. Then, we'll look at why first-party data is so important and how to start building and testing that strategy internally. The Webinar will be led by the data and product team at Viafoura: Dan Seaman, vice president product; Thiago Gonçalves Pinto, data analyst; and Harry Liang, data scientist.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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