Pivoting a Legacy Media Brand with the Changing Ways of News Consumption
Presented By Mario Garcia, CEO, Garcia Media and Sukumar Ranganathan, Editor-in-chief, Hindustan Times
Watch the replay
Originally presented: 3 September 2020
The media landscape has undergone immense transformation in the past decade and many legacy media brands have struggled to keep up. Being one of the market leaders in the Indian news media space, HT leverages its rich legacy of over 96 years. HT Media adapts by bringing much needed changes in the way news is delivered to the ever-evolving Indian news consumers, across the various platforms available. Hear from the international media expert, Mario Garcia, who has worked closely with the HT team through this transformation and Sukumar Ranganathan, the Editor-In-Chief of the English daily. You’ll learn how they have pivoted a legacy media brand to fit the changing ways of news consumption and give today's readers what they are seeking and how they are seeking it.
This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.