On-Demand Webinars

Data and Programmatic at The Guardian

Presented By Russell Foxley, Digital Director, Guardian News & Media

Originally presented: 23 September 2020

In this Webinar, Guardian Digital Director Russell Foxley will discuss his company's premium audience and the different types of programmatic activation channels they display (e.g. "managed service" vs self-service and the pros and cons). Russell will also address the issue of the accuracies (or not) of first- and third-party data. We will discuss supply chain, brand suitability, and adaptive streaming.

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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