Data and Programmatic at The Guardian
Presented By Russell Foxley, Digital Director, Guardian News & Media
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Originally presented: 23 September 2020
In this Webinar, Guardian Digital Director Russell Foxley will discuss his company's premium audience and the different types of programmatic activation channels they display (e.g. "managed service" vs self-service and the pros and cons). Russell will also address the issue of the accuracies (or not) of first- and third-party data. We will discuss supply chain, brand suitability, and adaptive streaming.
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