How The Spectator Drew On Its Own History To Build and Grow Loyalty and Membership
Presented By David Gosen, Chief Revenue Officer, Piano, and Tom Morgan, Director of Digital, The Spectator
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Originally presented: 25 November 2020
With 300 years of experience, The Spectator knows something about how to treat subscribers like family. Join Piano and INMA for an intimate discussion with Tom Morgan, director of digital at The Spectator, about how the magazine publisher focused on politics, culture, and current affairs is building a modern subscription offering that draws on years of expertise delighting readers. We will discuss what it takes to build a truly digital business inside an iconic legacy brand and how to leverage new technology to break out of old paradigms.
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