Readers-First Meet-Up: Benchmark the COVID Subscriptions Bump
Presented by Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)
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Originally presented: 14 October 2020
Many news publishers reported success with signing up new digital subscribers during the COVID pandemic. But how did these new customers retain? What is the net gain? During this INMA Readers First Initiative meet-up, we will share exclusive data from Piano database of 300 news publishers worldwide — the first reliable summary of the COVID bump after six months.
Free for Members
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