On-Demand Webinars

Advertising Insights from COVID Challenges

Presented By Andrew Consky, Head of Research and Media Insights, The Globe and Mail

Originally presented: 22 October 2020

In early March, the COVID-19 pandemic forced Canadians into lockdown and the economy to shut down for upwards of four months. As a result, businesses closed their doors and ad campaigns were either cancelled or put on hold. In an effort to educate, support, and maintain engagement with both its sales teams and clients, The Globe and Mail in Canada shifted into high gear to stay on top of this fluid situation. In this Webinar, Andrew Consky, head of research and media insights, will show how The Globe and Mail responded during these unprecedented times.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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