Over the Top and Connected TV: The Implications for Media
Presented By Dan Rensel, Director, Sales Enablement & Talent Development, Advance Local
About this Webinar
Over the past few years, streaming services have exploded and TV viewing habits have continued to change.
OTT (Over the Top) / CTV (Connected TV) offers the exposure to find any defined viewing audience that is no longer watching broadcast TV.
In this high level overview with Dan Rensel, Director, Sales Enablement & Talent Development at Advance Local, we will discuss what OTT/CTV is, how these videos can be targeted, and what the user experience is. Join us as we also explore the benefit to the business.