Over the Top and Connected TV: The Implications for Media
Presented By Dan Rensel, Director, Sales Enablement & Talent Development, Advance Local
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Originally presented: 28 October 2020
Over the past few years, streaming services have exploded and TV viewing habits have continued to change. In this high-level overview with Dan Rensel of Advance Local, we will discuss what OTT/CTV is, how these videos can be targeted, and what the user experience is. Join us as we also explore the benefit to the news business.
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