Decoding Consumer and Advertiser Sentiment: COVID Implications for South Asia Media Players
Presented by Nimisha Jain, Managing Director and Partner, Asia-Pacific Leader: Marketing, Sales and Pricing Practice, Boston Consulting Group
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Originally presented: 4 June 2020
Uncover the impact of the COVID-19 pandemic on the news media industry in the Indian sub-continent. Deep dive into the fast-evolving advertiser and consumer sentiments and the impact of the same on spend patterns. Also, learn about the key imperatives for news media players to emerge as winners in these unprecedented times.
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