Why It Is Time To Embrace Data Unicity
Presented By Guus Bartholomé, Online Researcher, NPO, and Declan Owens, Digital Analytics Expert, AT Internet
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Originally presented: 25 June 2020
Working in small teams has its benefits in providing results, but we often realise that opening up to collaboration also means opening up to yet unforeseen opportunities. With data, the same applies: It must be seen as a whole in an organisation to meet maximal efficiency. In other words: data unicity. Guus Bartholomé and Declan Owens, two experienced analytics professionals in the media industry, will share the story of how they contributed to implementing data unicity within a large broadcasting company in The Netherlands. Over the course of this session, you’ll learn how important this concept is for media companies in particular, how it can be made possible, and the great opportunities that were uncovered in this example to ensure reliable decision making.
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