On-Demand Webinars

Why It Is Time To Embrace Data Unicity

Presented By Guus Bartholomé, Online Researcher, NPO, and Declan Owens, Digital Analytics Expert, AT Internet

Originally presented: 25 June 2020

Working in small teams has its benefits in providing results, but we often realise that opening up to collaboration also means opening up to yet unforeseen opportunities. With data, the same applies: It must be seen as a whole in an organisation to meet maximal efficiency. In other words: data unicity. Guus Bartholomé and Declan Owens, two experienced analytics professionals in the media industry, will share the story of how they contributed to implementing data unicity within a large broadcasting company in The Netherlands. Over the course of this session, you’ll learn how important this concept is for media companies in particular, how it can be made possible, and the great opportunities that were uncovered in this example to ensure reliable decision making.

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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