On-Demand Webinars

Readers-First Meet-Up: How to Help Readers Move from Print to Online

Presented by Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)

Originally presented: 16 September 2020

Across the world, the fall in advertising spend amid the COVID-19 pandemic challenged the business model of news. Many publishers faced a dilemma whether to try to save their newspapers, or focus on saving journalism instead. In this Readers First meet-up, INMA Researcher-In-Residence Greg Piechota will talk to News Corp Australia’s Brendan Collogan, general manager for digital consumer revenue, about the lessons learned in the past months and the practical side of helping readers move from print to online.

Free for Members

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.

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