Benchmarking Your Digital Footprint vs. Your Competitors
Presented By Alex Davies, VP Analytics, and Carola York, Mentor, Durham University and VP Publishing, Jellyfish
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Originally presented: 15 July 2020
It's more important than ever to understand how fluctuations and shifts in consumer behaviour affect your brand's position in the digital marketplace. How have your competitors been faring through COVID-19, and how has your position changed in relation to them and the wider market? Jellyfish helps brands understand their digital "IQ" relative to their competition using an apples-to-apples data comparison. Vice President of Publishing Carola York and Vice President of Analytics Alex Davies will showcase the key metrics every senior publishing executive should look at in relation to the market, the competition, the digital media landscape as well as performance metrics for their own site.
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