Upcoming Webinars

Benchmarking Your Media Brand's Digital Footprint

Presented By Alex Davies, VP Analytics and Carola York, Mentor, Durham University and VP Publishing, Jellyfish

About this Webinar

Where is your traffic coming from versus your competition?
Who has more of a reliance on organic vs paid sources?
What does this reveal about your competitor's acquisition strategy?
Do site engagement metrics raise alarm bells or highlight opportunities?
Carola York, vice president of publishing at Jellyfish and a mentor at Durham University, helps media brands understand their digital "IQ" relative to their competition using an apples-to-apples data comparison. York and Alex Davies, vice president of analytics at Jellyfish, will showcase key metrics every senior executive needs to know.
Join us for this INMA members-only Webinar to understand consumer experience and perception of your brand, how to assess where their competitors are investing digitally, and where a brand is growing or losing market share. 

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