Upcoming Webinars

Reimagine Media: New Subscription Models That Can Work

Presented By Frank Ernst, Vice President and Amy Konary, Chairperson, Subscribed Institute

About this Webinar

How news media companies should evolve and accelerate their subscription business models post-COVID is the focus of a Webinar by cross-industry Subscription Economy evangelist Zuora. 
In this unique Webinar drawing on Zuora’s experience across industries, its subsidiary – the Subscribed Institute -- will paint a picture of business models for media, including: 
  • What changes should media organisations make to their reader business models today that will position them better in the future?
  • How will the transition to subscriptions that was already under way be impacted?
  • How will news media companies hold on to digital subscribers for the long term?
As the coronavirus evolved into a global pandemic, media outlets embraced their role as essential businesses and experienced a swell in traffic from existing and new readers. Yet the rise in readership has coincided with a dramatic drop in advertising revenues. The media industry has reacted with a host of strategies to address the immediate impact on business models caused by the pandemic. 
But what happens next? 
The focus of this INMA Webinar will be based on interviews with thought leaders whose perspectives that will be shared with INMA and the Subscribed Institute’s members. 

 

Share this event