On-Demand Webinars

What’s Next In Your Coronavirus Response: Revenue, Contingencies, and More

Presented By Earl J. Wilkinson, CEO, International News Media Association (INMA)

Originally presented: 19 March 2020

In the past week, INMA has helped surface the news industry’s response to the coronavirus through a survey on operational best practices, early signs of advertising weakness and revenue shifts, two cutting-edge Asian case studies on early adopters, and guidance on the work-from-home movement. In this just-in-time Webinar, join INMA on the front lines to learn about the fast-emerging, up-to-the-minute issues that are rapidly coming to the forefront – notably on the advertising front. What are the early forecasts and scenarios for revenue declines? What are the winning and losing advertising categories? How can news media brands join the “brands with purpose” movement?