Audience Membership: The Forever Transaction
Presented By Robbie Kellman Baxter, Author, “The Forever Transaction” and “The Membership Economy”
About this Webinar
Whether you news media company is just getting started on the subscription path, scaling an initial success into a much larger endeavor, or looking to strengthen and sustain its membership model in the face of change — and perhaps even orchestrating a successful exit — business consultant and author Robbie Kellman Baxter will inspire, educate, and guide you on your journey to a “forever relationship” with your customers.
Leading business model consultant and author of the bestselling book “The Membership Economy,” Baxter goes beyond the stories of subscription natives like Netflix, LinkedIn, and Spotify to provide information on the full range of business models and product features that media companies can explore and apply.
Baxter will share with INMA members specific, practical guidance on how to start, scale, and sustain such a business in a world of changing customer expectations, competitive conditions, and pushback from colleagues.