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Originally presented: 30 April 2020

Grzegorz (Greg) Piechota, researcher-in-residence at INMA, and his guests will discuss the benefits, costs, and risks of registering and logging in online users based on experiences of login alliances in countries such as Switzerland and of individual publishers. They will address questions such as: What free value proposition does convince people to register? How does a frictionless registration flow looks like?

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