Just-In-Time Readers-First Meet-Up: The Stories Behind the COVID-19 Subscription Bump
Presented By Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)
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Originally presented: 1 April 2020
With digital subscription starts surging during today’s COVID-19 crisis, news publishers are facing two core dilemmas. Should a publisher unlock coverage about COVID-19? And how to engage new readers and new subscribers during today’s lockdown? Is your greater responsibility to provide the public easy access to coronavirus information or to survive as a business? Meanwhile, what are the tone-perfect approaches to acquiring and retaining subscribers during today’s jolt?