On-Demand Webinars

Just-In-Time Readers-First Meet-Up: The Stories Behind the COVID-19 Subscription Bump

Presented By Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)

Originally presented: 1 April 2020

With digital subscription starts surging during today’s COVID-19 crisis, news publishers are facing two core dilemmas. Should a publisher unlock coverage about COVID-19? And how to engage new readers and new subscribers during today’s lockdown? Is your greater responsibility to provide the public easy access to coronavirus information or to survive as a business? Meanwhile, what are the tone-perfect approaches to acquiring and retaining subscribers during today’s jolt?