Le Monde: Reader Revenue Strategies and Milestones
Presented by Lou Gasser, Director of Subscriptions, Le Monde
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Originally presented: 11 March 2020
When Lou Grasser spoke at INMA’s Reader Revenue Symposium recently in Hamburg, she emphasised doing whatever can be done to establish a relationship with news audiences rather than focusing on the business transaction. “One of the problems with digital this year is we didn’t talk enough to our subscribers. We talk to readers and subscribers only through articles.” In this Webinar, Lou will focus on reader revenue issues, detailing the next milestones in Le Monde’s digital transformation with respect to revenue and digital products. She will also explain when Le Monde plans to reach these milestones. In addition, Grasser will highlight the key performance indicators and targets Le Monde uses to manage its business, grow audience revenue, and track towards those goals. If reader revenue is part of your professional purview, you don’t want to miss this one.
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