On-Demand Webinars

Media Sales: Prepare to Ramp Up During the Downturn

Presented By Quang Do and Marc Metzner, Alexander Group

Originally presented: 14 May 2020

Prepare for the ramp up into the second half of 2020. We will discuss how media sales organizations are resetting their go-to-market strategy and how they are evaluating their ability to execute this shift. Alexander Group will share contemporary market flash findings from 400+ sales organization participants, with topics including client communication strategies, employee health, selling virtually, headcount, hiring plans and quota/sales compensation adjustments. Insights will be provided on customer success strategies to preserve revenue and mitigate churn during disruptive times.

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.