Navigate Your Sales Organisation Through Crisis and Prepare To Ramp Up During Turnaround
Presented By Matt Bartels and Marc Metzner, Alexander Group
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Originally presented: 26 March 2020
The COVID-19 crisis impacts all businesses, but it has significant bearing on industries that depend on day-to-day customer interactions such as media advertising sales. Specific actions taken by commercial organisations during these uncertain times can make or break the firm in the aftermath. In this special INMA Webinar focused on how to navigate your advertising sales operation through turbulent times, Alexander Group will look at contemporary market flash findings from 100+ sales organisation participants, including such topics as altering customer engagement, changes to sales head count, changes to hiring plans, and adjusting sales quotas and compensation.