Media Sales: Transforming from Campaign Success to Customer Success
Presented By Matt Bartels and Marc Metzner, Alexander Group
About this Webinar
With the evolution of the buyer journey, advertisers and publishers are making audience-driven changes.
Advertiser needs and demands are diversifying.
Publishers are scrambling to figure out the sales motions, solutions, and data that can evolve publisher-driven customer campaigns into the new realm of value-driven customer success.
In this INMA member-only Webinar, Alexander Group's Matt Bartels (principal and media sales practice lead) and Marc Metzner (vice president) will discuss current challenges and insights to successfully transform from simply selling products to becoming trusted advisors to customers.
Trust us, your advertisers want you to attend this Webinar.