Readers-First Meet-Up: How to Engage Online Subscribers
Presented By Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)
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Originally presented: 12 February 2020
INMA continues its focus on reader revenue with a live discussion on the best-performing tactics to engage readers. INMA Researcher-in-Residence Grzegorz Piechota will share: • Studies that confirm brand preference, usage, and participation all influence the willingness to pay for news online. • What really works across newsroom, marketing, and product teams. If you have subscriber engagement questions, Grzegorz has the answers.
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