On-Demand Webinars

Readers-First Meet-Up: How to Engage Online Subscribers

Presented By Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)

Originally presented: 12 February 2020

INMA continues its focus on reader revenue with a live discussion on the best-performing tactics to engage readers. INMA Researcher-in-Residence Grzegorz Piechota will share: • Studies that confirm brand preference, usage, and participation all influence the willingness to pay for news online. • What really works across newsroom, marketing, and product teams. If you have subscriber engagement questions, Grzegorz has the answers.

This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.