De Standaard Builds Its Paywall With Accessible Doors
Presented By Emmanuel Naert, Brand Manager, and Johan Mortelmans, Digital Manager, De Standaard
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Originally presented: 21 February 2018
De Standaard in Belgium is a freemium news site. After discovering a high churn rate on their “one month free” subscription offers, De Standaard decided to make their freemium paywall porous -- meaning non-subscribers get to read a certain number of “plus articles” for free and discovering the valuable content normally reserved for paying customers. Learn the results after five months during this webinar.
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