On-Demand Webinars

Readers-First Meet-Up: How to Raise Subscription Prices

Presented By Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)

Originally presented: 9 January 2020

The strategy and tactics behind digital subscription price increases will be the focus of this meet-up with INMA members and Grzegorz (Greg) Piechota, researcher-in-residence at INMA. How to fund further investment in the news product or raise the overall profitability? How to learn what subscribers really value and want to pay a premium? How to communicate price increases?