Readers-First Meet-Up: How to Raise Subscription Prices
Presented By Grzegorz (Greg) Piechota, Researcher-In-Residence, International News Media Association (INMA)
Watch the replay
Originally presented: 9 January 2020
The strategy and tactics behind digital subscription price increases will be the focus of this meet-up with INMA members and Grzegorz (Greg) Piechota, researcher-in-residence at INMA. How to fund further investment in the news product or raise the overall profitability? How to learn what subscribers really value and want to pay a premium? How to communicate price increases?
This video is copyrighted by the International News Media Association (INMA) and may not be replicated, shared, or linked without explicit written permission of the association. See INMA's copyrights and trademark policy for more details.