From Subscribers to Friends: Experiences from Die Zeit's Membership Model
Presented By Lennart Schneider and Wencke Tzanakakis, Friends of Die Zeit, Die Zeit, Germany
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Originally presented: 19 February 2020
How do you engage and retain your subscribers? This question is becoming more and more important to newspapers around the world. Germany’s leading quality newspaper Die Zeit has found its own answer. With the membership programme “Freunde der Zeit” (Friends of Die Zeit), the news media company is treating its most loyal readers like friends. Friendship means having a continuous conversation in both directions. At regular events, readers and editors get to know each other and discuss quality journalism and the future of “their” newspaper. Reporters are retelling the stories behind their stories live on stage, and readers can regularly visit the newsroom and attend reader parliaments to discuss topics they think editors should report on. In this INMA-member only Webinar, the team behind “Freunde der ZEIT” will share experiences and insights from its first two years.