How MittMedia Uses Machine Learning for Subscriber Churn Insights
Presented By Robin Govik, Head of Digital Development, MittMedia
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Originally presented: 22 January 2020
With the help of machine learning, local and regional publisher MittMedia has looked into why its subscribers have churned. The company got a comprehensive picture of the causes using different data points such as age, gender, online behaviour, and payment history. Some of the results really surprised them. Find out what these findings were at this INMA member-only Webinar.