On-Demand Webinars

How MittMedia Uses Machine Learning for Subscriber Churn Insights

Presented By Robin Govik, Head of Digital Development, MittMedia

Originally presented: 22 January 2020

With the help of machine learning, local and regional publisher MittMedia has looked into why its subscribers have churned. The company got a comprehensive picture of the causes using different data points such as age, gender, online behaviour, and payment history. Some of the results really surprised them. Find out what these findings were at this INMA member-only Webinar.