Reuters Institute: Media Audio Strategies for 2020
Presented By Nic Newman, Senior Research Associate, Reuters Institute
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Originally presented: 8 January 2020
Nic Newman, senior research associate at the Reuters Institute, will talk about a new report on the opportunities around news podcasting. Publishers are increasingly investing in this format as a way of increasing loyalty, driving revenue, and attracting new audiences. Find out more about the strategies of some top publishers as well as the opportunities for growth from this platform.