This archive contains video interviews conducted by INMA of news media executives and speakers at INMA conferences.
26 February 2020
Business Insider’s editorial mantra helps journalists focus on readers
Featuring Selma Stern, Senior Vice President of Consumer Subscriptions, Business Insider
Business Insider’s unique editorial mantra, SCHAFFFF, is all about creating reader-centric journalism. What does that stand for and how is it helping the newsroom?