TollBit is a new platform that creates a fluid payment system benefitting both AI companies and content creators. By essentially installing a toll booth on publishers’ websites, TollBit allows content creators to monitor bot traffic and monetize their data and content, while offering AI agents and applications an easy way to pay directly for that content. The platform seeks to address the shifting economics of content creation in the AI era by reducing the legal uncertainties of scraping and protecting the health of the entire content ecosystem.