ProRata.ai ensures that human creators—journalists, authors, visual artists, musicians, and more—are fairly compensated when AI search engines use their work.
Today's AI search engines generate content based on copyrighted material without proper attribution or compensation, threatening creators’ livelihoods. ProRata.ai addresses this issue by enabling AI search engines to transparently attribute sources and share revenue on a per-use basis.
Bill Gross, Co-founder and CEO of ProRata, is a pioneer of Internet search monetization, having invented the pay-per-click model with GoTo.com in 1998. ProRata’s mission is to enable AI search to evolve toward a pay-per-use model that fosters a sustainable ecosystem where both AI and human creativity can thrive.