Solution Providers
Smartico GmbH
Smartico is a technology partner for newspaper publishers focused on building sustainable SMB advertising revenue. With Smartico ONE, publishers transform fragmented digital efforts into a structured, scalable revenue engine that enables sales teams to consistently acquire, activate, and grow local advertisers.
The platform connects opportunity discovery, campaign creation, and delivery into one streamlined workflow—reducing operational complexity while increasing speed and output. By combining automation & AI with human expertise, Smartico ensures high-quality campaigns that deliver measurable results across the full regional audience.
Great visual reportings of outcomes that matter to advertisers are at the heart of the product: attention, engagement, and view times. This shifts digital advertising from a tactical add-on (clicks?) to a core, repeatable revenue stream for publishers.
Today, Smartico works with hundreds of media companies internationally, supporting them in modernizing their advertising model, empowering their sales organizations, and unlocking new growth from local markets in a digital-first environment.
INMA Members at Smartico GmbH
Simon Kriener
Founder & CPO
Smartico GmbH
Christian Scherbel
Founder & CEO
Smartico Gmbh/Transmatico GmbH