Aptitude Software provides best-of-breed Subscription Management and Finance Digitalization solutions to publishers with complex business models & operational challenges. Where others see complexity, we see possibility and partner with publishers to accelerate digital transformation, optimize operational efficiencies and drive reader revenues for both print and digital.

Our solutions power the entire subscriber and revenue lifecycle, arming publishers with the flexibility to boost subscriber acquisition, optimize revenue growth and maximize retention, while unlocking extensive data insights to shape growth strategies. Our highly configurable tools enable publishers to simplify the complexities of launching print and digital product bundles, promotions, and price plans, and launch to market in a matter of minutes.

Our client base includes some of the world’s largest publishers, including L’Equipe, Daily Mail, Irish Times, Irish News, Der Standard, Racing Post, Toronto Star, The Times, Berliner Verlag, American City Business Journals, The Telegraph and many more.