Vendors
Promoción Tecnológica y Comercial (Protecmedia), S.A.
360 DIGITAL STRATEGY
Why the strategy 360 made possible by MILENIUM Cross Media is synonymous with streamline and profitability?
The future of the news company is in the new digital ecosystem. But for this, two very clear goals must be attained:
1) Having a corporate strategy whose aim is to transform and align the interests of all departmental areas.
2) Looking for monetisation from the outset, making ensure that operating costs do not exceed revenue.
Protecmedia technology serves this purpose. The MILENIUM Cross Media solutions platform makes it possible to put this 360 strategy in operation, since it integrates with an open architecture and a multichannel perspective the areas that constitute the backbone of the business activity: Advertising, Multimedia Newsroom, Circulation, Subscriptions and Audience Awareness.
This approach allows the news company to define smoothly the speed of transformation and the business models that it wishes to implement in its organization.
Protecmedia's solutions make available to the publisher the latest technology in all areas, in order to continue a relevant social role in the new digital scenario. This is the case of a convergent and productive newsroom, capable of creating contents for any medium without increasing staff, while maintaining quality levels in the preparation of multimedia products with the added values allowed by the web, tablets and smartphones, and the augmented reality incorporated into the printed product.
The same occurs with advertising, where it is necessary to carry out multimedia campaigns to place the adverts in the most attractive way possible, with different originals adapted to the nature and possibilities of each media.
Audience awareness is another vital aspect to increase the success of business decisions. Gathering all of the data about readers' tastes and subsequently analyzing them, is the key to improving and offering what the audience really wants. This capacity to adapt strengthens the brand and loyalty.
Protecmedia - Solutions Catalogue
MILENIUM Cross Media's modularity makes it possible to stagger and plan better the investment. Every suite is able to run autonomously and can be integrated with other solutions that there are at the news company.
ADVERTISING
Management of cross media campaigns and packs from a single order – Mobile sales with Tablets – Customized strategy in AR /QR codes – production of multimedia originals.
MULTIMEDIA NEWSROOM – MULTICHANNEL OUTPUTS
Cross media creation and preparation of editorial products from single interface – Multimedia output management: print, web, mobile - Monetization of the Web and Digital platforms – Mobile journalism – DAM: eCommerce.
AUDIENCE MANAGEMENT
Management of Traditional and Digital Subscriptions – Circulation – Analysis and Segmentation of Audiences.
INMA Members at Promoción Tecnológica y Comercial (Protecmedia), S.A.

Isabel Alvarez
International Marketing Consultant
Protecmedia S&S Limitada

Yenny Andrade
Jefe de Proyecto
Protecmedia S&S Limitada

Juan Pablo Bermejo
Product Specialist
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Hugo Blanco
Gerente de cuentas en España
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Manuel Cabeza
General Manager Spain
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Andrés Checa
Marketing Manager
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Beatriz del Pino
Especialista
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Alejando Fuster Tozer
Chief Marketing Officer
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Andrés García Ayllon
Gerente Comercial Regional
Protecmedia

José Gómez Carpintero
Director Publishing Business Unit, Research & Development
Protecmedia

José Jorge Gómez Garcia
Gerente General
Protecmedia S&S Limitada

Manuel Gómez-Carpintero
Chief Executive Officer
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Manuel Hervás
Product Specialist
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Deniz Honda
Partner Protecmedia, Delgado 3W Tech
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Carlos Jofré Aranda
Senior Presales Consultant Studies and Projects
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Herbert Kölling
Managing Director
Promoción Tecnológica y Comercial (Protecmedia), S.A.

José María León Florido
Gerente General Latinoamérica
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Quique López
Account Manager
Protecmedia

Carlos Alberto Lora Jaramillo
Technical Director Latam
Protecmedia S&S Limitada

Alejandro Lorenzo Edreida
Director Advertising & Circulation Business Unit, Research & Development
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Pedro Madrid
International Executive Director
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Juan Eloy Martín
COO
PROTECMEDIA, S.A.

Carlos Martínez Peña
Senior Design Consultant
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Francisco Martins
General Manager Portugal & Brasil
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Manuel Mayo
Specialist Manager
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Moundir Moudden
Commercial
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Marta Muñoz
Product Management/Communication/Team Management
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Juan Antonio Parra Rodriguez
International Marketing Consultant
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Carlos Pelaez
General Manager
Protecmedia S&S Limitada

Irene Pesos
Content Marketing Manager
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Sergio Ribeiro da Silva
Sales Manager
Protecmedia France

Jaime Rodrigo
International Director
Protecmedia

Pedro Ruiz de Valdivia
Product Manager
Promoción Tecnológica y Comercial (Protecmedia), S.A.

Attila Saorin Ferencz
Development Manager
Protecmedia

Charlotte Vattier
International Marketing Consultant
Promoción Tecnológica y Comercial (Protecmedia), S.A.