360 DIGITAL STRATEGY

Why the strategy 360 made possible by MILENIUM Cross Media is synonymous with streamline and profitability?

The future of the news company is in the new digital ecosystem. But for this, two very clear goals must be attained:
1) Having a corporate strategy whose aim is to transform and align the interests of all departmental areas.

2) Looking for monetisation from the outset, making ensure that operating costs do not exceed revenue.
Protecmedia technology serves this purpose. The MILENIUM Cross Media solutions platform makes it possible to put this 360 strategy in operation, since it integrates with an open architecture and a multichannel perspective the areas that constitute the backbone of the business activity: Advertising, Multimedia Newsroom, Circulation, Subscriptions and Audience Awareness.
This approach allows the news company to define smoothly the speed of transformation and the business models that it wishes to implement in its organization.
Protecmedia's solutions make available to the publisher the latest technology in all areas, in order to continue a relevant social role in the new digital scenario. This is the case of a convergent and productive newsroom, capable of creating contents for any medium without increasing staff, while maintaining quality levels in the preparation of multimedia products with the added values allowed by the web, tablets and smartphones, and the augmented reality incorporated into the printed product.
The same occurs with advertising, where it is necessary to carry out multimedia campaigns to place the adverts in the most attractive way possible, with different originals adapted to the nature and possibilities of each media.
Audience awareness is another vital aspect to increase the success of business decisions. Gathering all of the data about readers' tastes and subsequently analyzing them, is the key to improving and offering what the audience really wants. This capacity to adapt strengthens the brand and loyalty.

Protecmedia - Solutions Catalogue
MILENIUM Cross Media's modularity makes it possible to stagger and plan better the investment. Every suite is able to run autonomously and can be integrated with other solutions that there are at the news company.

ADVERTISING
Management of cross media campaigns and packs from a single order – Mobile sales with Tablets – Customized strategy in AR /QR codes – production of multimedia originals.

MULTIMEDIA NEWSROOM – MULTICHANNEL OUTPUTS
Cross media creation and preparation of editorial products from single interface – Multimedia output management: print, web, mobile - Monetization of the Web and Digital platforms – Mobile journalism – DAM: eCommerce.

AUDIENCE MANAGEMENT
Management of Traditional and Digital Subscriptions – Circulation – Analysis and Segmentation of Audiences.