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Content Strategy 1,059 Articles

The water rises and the paywall drops at Kölner Stadt-Anzeiger

16 September 2021 By Martin Dowideit

Dagbladet focuses on 5 areas for top-tier digital election coverage

22 August 2021 By Alexandra Beverfjord

Amedia produces 21-episode shoestring documentary about elite marathoner

11 August 2021 By Tord Selmer-Nedrelid

Deeper storytelling boosts Newsday’s social media engagement

9 August 2021 By Gabriella Vukelic

News publishers should bring the joy of serendipity to digital content

2 August 2021 By Dr. Dietmar Schantin

Top Newsrooms Articles Viewed in the Past Month

The right language can catapult a newsletter’s success

26 July 2021 By Sarah Ebner

News Corp Australia’s On Guard podcast series delivers unprecedented engagement

26 July 2021 By Stephanie Algate

Kölner Stadt-Anzeiger launches regional podcast strategy

20 July 2021 By Martin Dowideit

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VG relaunches its true crime podcast, listening rates skyrocket

19 July 2021 By Vilde Worren

7 best practices for media reflect industry innovation, transformation

13 July 2021 By Matt Lindsay

Dagbladet Pluss has 9 tools in its digital subscriptions toolbox

6 July 2021 By Alexandra Beverfjord

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TTELA documentary delivers the sights, sounds of local journalism

1 July 2021 By Emma-Karin Björk

Pandemic inspires Aftenposten to create a new family-focused content vertical

27 June 2021 By Guri Leyell Skedsmo

NTM shares 3 engagement ideas beyond crossword puzzles and live sports

27 June 2021 By Jens Pettersson

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San Francisco Chronicle and SFGate share their transitioning business models

23 June 2021 By Shelley Seale

Times of India’s #MaskIndia campaign made virus protection trendy

22 June 2021 By Debadyuti Karan

WSJ shares 5 takeaways from its hybrid Future of Everything Festival

21 June 2021 By Gabrielle Doyle

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User-generated content supports South China Morning Post’s hard news production

14 June 2021 By Mat Booth

Editorial and product teams must work together to acquire, retain subscribers

7 June 2021 By Nathaniel Bane

NBC streams holiday shopping event from pandemic-safe sets

7 June 2021 By Dana Haller

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Product lead at Apple’s No. 1 app shares 3 theories on success

26 May 2021 By Jodie Hopperton

Product leads at NYT, SPH, FT explain how their teams got it right

25 May 2021 By Michelle Palmer Jones, Paula Felps, Chandler Wieberg

Product lead at Apple’s No. 1 app shares 3 theories on its success {newsletter}

24 May 2021 By Jodie Hopperton

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Live blogging enhancements increase engagement for Sydney Morning Herald, Age

24 May 2021 By Sophia Phan

Product lead at Apple’s No. 1 app shares 3 theories on its success

24 May 2021 By Jodie Hopperton

Sports betting offers monetisation opportunity for media companies

19 May 2021 By Mark Zohar

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Growing digital subscriptions requires focus on the right audiences, content

18 May 2021 By Paula Felps & Shelley Seale

New content strategies focus on reader needs, preferences

18 May 2021 By Paula Felps, Shelley Seale, Dawn McMullan, Chandler Wieberg

Gazeta.pl stands up for LGBT+ rights in Poland

16 May 2021 By Rafał Madajczak

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Content strategy sweet spot hits 4 key pillars

11 May 2021 By Dr. Dietmar Schantin

Product teams should know these 5 truths about a user-centric content strategy {newsletter}

11 May 2021 By Jodie Hopperton

Product teams should know these 5 truths about a user-centric content strategy

11 May 2021 By Jodie Hopperton

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NZME’s OneRoof grows with personalisation, automation, and AI tools

10 May 2021 By Helen Hill

VGTV’s cabin reality show creates subscription boom

3 May 2021 By Camilla Brække

Volume is the stand-out star of content automation

21 April 2021 By Cecilia Campbell

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Canadian Broadcasting Corporation increases engagement with lineup experiment

18 April 2021 By Paul Mcgrath

Reader relationships are key post-Trump bump to keep digital traffic alive

14 April 2021 By Jesse Moeinifar

HLN reaches 2.2 million viewers with livestreamed concert

13 April 2021 By Geert Dewaele

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7 creative trends influencing content marketers in 2021

13 April 2021 By Katherine Scarrow

Invite readers with biscuits, feed them vegetables, but be mindful of freak shows

6 April 2021 By Dr. Dietmar Schantin

Ringier’s EqualVoice measures visibility of women in media

4 April 2021 By Dr. Annabella Bassler

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5 podcasts feature feminist content in Mexico

29 March 2021 By Mitzi Hernández

Tesco, Netflix, Subway are among most eye-catching UK ads of 2021 so far

24 March 2021 By Hannah Ohm Thomas

Amedia builds premium news service, gets 120,000 paying subscribers in 8 months

22 March 2021 By Pål Nedregotten & Ole Werring

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3 strategic changes are necessary for a consumer-centric business model

15 March 2021 By Ken Harding & Justin Eisenband

Aftenposten Junior translates tough news for young readers

9 March 2021 By Mari Midtstigen

Mobile video aids news gathering at SCMP but doesn’t replace professional gear

2 March 2021 By Mat Booth

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News media companies see subscriber potential in B2B partnerships

25 February 2021 By Brie Logsdon, Paula Felps, Shelley Seale

WSJ grows reader trust through news literacy programming

22 February 2021 By Katie Fabry

Nine’s publications get new home page layouts, contextualising top stories

21 February 2021 By Sophia Phan

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10 content marketing trends will transition media from 2020 to 2021

21 February 2021 By Sean Stanleigh

New INMA report explores economic promise of podcasts for news companies

18 February 2021 By Dawn McMullan

Audio news expert shares the why and how of spoken content

17 February 2021 By Shelley Seale

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INMA Elevate Scholar: Vandana Thakur of Jagran New Media

9 February 2021 By Paula Felps

Sydney Morning Herald, Age focus on what content doesn’t work to create more of what does

8 February 2021 By Aimie Rigas

3 ways to use nostalgia to engage audiences

31 January 2021 By Jens Pettersson

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INMA Elevate Scholar Terrence Agbi of Forbes

31 January 2021 By Paula Felps

Q&A: NYT’s director of opinion video speaks about misinformation and social media influence

18 January 2021 By Edward Pimenta

Personalised product recommendations increase subscriber engagement at Kauppalehti

11 January 2021 By Johanna Suhonen

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Die Presse’s accelerated digital launch pays off with subscription spike

10 January 2021 By Paula Felps

Dow Jones CEO shares his vision of what the post-COVID future of news media requires

6 January 2021 By Shelley Seale

Dagbladet keeps commentary in front of paywall for public consumption

3 January 2021 By Alexandra Beverfjord

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Funke Mediengruppe shares 9 tips for hitting newsletter goals

21 December 2020 By Ruth Betz

Daily Beast’s conversion strategy revolves around membership

17 December 2020 By Shelley Seale

Small talk: Aftonbladet, Expressen adopt chat features to engage audiences

14 December 2020 By Jens Pettersson

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Eidosmedia

Why Dagens Nyheter operates as if print did not exist

10 December 2020 By Shelley Seale

SCMP Research vertical taps new B2B revenue stream

30 November 2020 By Dawn McMullan

Zambia Daily Mail mitigated the challenges of COVID-19 with discounts, e-papers

24 November 2020 By Shelley Seale

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Standard Group prepares newsrooms, platforms for radical digital disruption

22 November 2020 By JoAnna Haugen

HLN’s live video stream attracts 60 million starts in 6 months

16 November 2020 By Geert Dewaele

Financially focused Børsen creates growth for Dagbladet

10 November 2020 By Alexandra Beverfjord

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Dennik N hits sweet spot by segmenting readers, optimising content that converts

9 November 2020 By Shelley Seale

SCMP reaches 1 million YouTube subscribers 6 months ahead of goal

2 November 2020 By Mat Booth

Evening Standard shares 7 reasons to invest in short-form audio content

26 October 2020 By Chris Stone

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4 podcast pitfalls brands need to avoid

25 October 2020 By Garth Thomas

E-commerce emphasis, adoption of new platforms are among top content marketing trends

20 October 2020 By Jessica Robinson

Schibsted takes control, publishes its own podcasts

5 October 2020 By John Einar Sandvand

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Eidosmedia

Canadian Broadcasting Corporation creates tool to emphasise content engagement

4 October 2020 By Paul Mcgrath

Dagbladet invests in Web TV, dominates live coverage

22 September 2020 By Alexandra Beverfjord

5 priorities define Globe and Mail’s new educational subscription programme

22 September 2020 By Garth Thomas

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Amedia closes the gap on live graphic production despite 1,550-kilometre distance

21 September 2020 By Tord Selmer-Nedrelid

U.S. publishers test sharing paywalled content with The Matchup

20 September 2020 By Grzegorz Piechota

How Evening Standard grew its YouTube audience to 100,000 subscribers in 10 months

7 September 2020 By Chris Stone

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How Vía País produces, distributes all the news from Argentina through one outlet

7 September 2020 By Francisco Rivarola

Ringier Axel Springer increases user engagement with focus on automation

2 September 2020 By Shelley Seale

German, Nordic research finds 9 takeaways for digital subscription content strategy

1 September 2020 By Joonas Partanen

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Pragmatic approach to natural language generation delivers reliable robot journalism

30 August 2020 By Cecilia Campbell

Finding out what audience “power users” want is key to charging for premium content

20 August 2020 By Shelley Seale

Sports robots interview coaches via text, help small newsrooms

18 August 2020 By Cecilia Campbell

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Eidosmedia

Vijay Karnataka gives voice to areca nut farmers

18 August 2020 By Venktesh Babu

Weather Channel charges premium for content largely available for free

13 August 2020 By Shelley Seale

Telegraph creates new scoring metric for audience engagement and retention

10 August 2020 By Dan Silver

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Ringier’s EqualVoice initiative drives gender equality in content coverage

10 August 2020 By Dr. Annabella Bassler

Mobile is media’s next partner for subscription efforts

4 August 2020 By Mark Challinor

COVID-19 forces Property360 to rethink real estate content in a digitally focused world

4 August 2020 By Vivian Warby

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How SPH conducted livestream reporting during recent election

28 July 2020 By Fred Lai

SCMP new edition, campaign build meaningful news media brand in Asia

27 July 2020 By Wayne Knowles

Diário de Notícias pulls back from print while acknowledging its benefits

23 July 2020 By Shelley Seale

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London’s Evening Standard reaches global audiences with audio content

20 July 2020 By Chris Stone

Aller Media achieves personalisation and monetisation with its own system, Xavier

19 July 2020 By Kjetil Laumann

Digital subscribers are more interested in user experience than added content

16 July 2020 By Grzegorz Piechota

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Eidosmedia

“INMA Knows” content curation project offers members a deep dive on 6 key topics

15 July 2020 By Dawn McMullan

How 4 news media companies are using Webinars to create audience habits

12 July 2020 By Emmanuel Naert

Jagran New Media’s editorial team evolves into data-driven content generation

9 July 2020 By Shelley Seale

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Jagran New Media uses personalised content recommendation to increase user engagement

1 July 2020 By Shelley Seale

Dagbladet TV triples daily streams

14 June 2020 By Alexandra Beverfjord

How 3 publishers connected readers to COVID-19 community resources

19 May 2020 By Brie Logsdon, Paula Felps, Shelley Seale

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Dagbladet reorganises newsroom, rethinks content and revenue

18 May 2020 By Alexandra Beverfjord

Puzzles, games keep readers engaged during pandemic

18 May 2020 By Emmanuel Naert

Globe and Mail offers distractions during pandemic

10 May 2020 By Katrina Bolak

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Research: Infographics are key COVID-19 content engagement tools

26 April 2020 By Grzegorz Piechota

Finding the right balance in the print-to-digital transition

23 April 2020 By Shelley Seale

Subscriber retention during the downturn

16 April 2020 By Shelley Seale

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Eidosmedia

4 smart ways newsrooms are keeping up with COVID-19 coverage

13 April 2020 By Jesse Moeinifar

From marriage survival kits to Instagram cocktails, UK media responds to COVID-19

7 April 2020 By Hannah Ohm Thomas

Wall Street Journal provides facts, opens paywall for COVID-19 coverage

29 March 2020 By Parth Shah & Amber Port

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Aftonbladet uses automated “Corona Watch” to stay ahead of the story

24 March 2020 By Cecilia Campbell

5 ways to add trust to content while covering COVID-19

23 March 2020 By Katalina Deaven

5 breaking news tactics for COVID-19 coverage

19 March 2020 By Jesse Moeinifar

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Why a paywall isn’t enough

17 March 2020 By Jesse Moeinifar

Dagbladet Pluss reaches 100,000 digital subscribers

15 March 2020 By Alexandra Beverfjord

How Le Monde plans to get to 1 million subscribers by 2025

11 March 2020 By Shelley Seale

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How newsrooms can leverage automation

4 March 2020 By Shelley Seale

Gannett shares engagement ideas you can start using to attract subscribers

27 February 2020 By Shelley Seale

New York study tour emphasises improving product experience for audiences

26 February 2020 By Brie Logsdon

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Eidosmedia

5 ways to navigate journalism in the age of rage

24 February 2020 By Karin Pettersson

How Indian Express Group created a podcast strategy and culture

20 February 2020 By Shelley Seale

Research: Transparency is great — if readers notice

17 February 2020 By Katalina Deaven

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Five subtle, not creepy ways to recommend content

11 February 2020 By Rebecca Alter

Dagens Næringsliv generates commercial profit with focus on ocean conservation

9 February 2020 By Siri Skaalmo

Artificial Intelligence and the news: Learning from London Evening Standard

5 February 2020 By Shelley Seale

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Clear strategy, team involvement are key success factors to newsroom automation

21 January 2020 By Cecilia Campbell

Introducing Cicero AI, Globe and Mail’s information mining tool

8 January 2020 By Garth Thomas

Research: what readers want in a story

1 January 2020 By Katalina Deaven

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KPIs, pricing questions, content syndication were among 2019 highlights

29 December 2019 By Matt Lindsay

Telegraph provides play-by-play from election night

29 December 2019 By Hannah Ohm Thomas

End-of-year specials are a media standard, even if they don’t draw more engagement

22 December 2019 By Emmanuel Naert

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Eidosmedia

Apple News+ meets early publisher expectations even as bigger questions remain

4 December 2019 By L. Carol Christopher

The new Internet: News media moves beyond digital platforms

13 November 2019 By Shelley Seale

Research: Story labels alone don’t increase trust

10 November 2019 By Katalina Deaven

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Why media leaders must focus on creativity, connections, relevancy, efficiency

7 November 2019 By Katherine Scarrow

How robots give control to the newsroom

8 October 2019 By Sören Karlsson

What does Google’s pushback on a new French copyright law mean for publishers?

2 October 2019 By L. Carol Christopher

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How publishers can use AI to predict revenue

25 September 2019 By Newsplexer Projects

5 news brands share unique paywall and content approaches

23 September 2019 By Newsplexer Projects

Die Burger converts older readers to digital with a personal touch

17 September 2019 By Tasmia Ismail

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Research: Solutions journalism increases engagement, issue awareness

17 September 2019 By Katalina Deaven

Nation Media Group engages young readers with print news magazine

10 September 2019 By Caroline Wafula

Der Tag app uses automatic content curation to grow digital subscriptions

8 September 2019 By Nico Wilfer

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Eidosmedia

5 current content marketing trends for media advertisers

8 September 2019 By Sean Stanleigh

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