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Topics Marketing

Marketing Strategy 395 Articles

Disappearing text campaign highlights press freedom at NTM

26 June 2022 By Jens Pettersson

Tamedia reinvents its marketing to include journalistic mission

11 April 2022 By Marc Isler

Daily Maverick uses emotional appeal to gain reader support

15 March 2022 By Paula Felps

News media publishers pitch the value of journalism during Ukraine invasion

14 March 2022 By Greg Piechota

Media adapts communication to prospective, current subscribers amid war-led traffic spike

10 March 2022 By Greg Piechota

Top Marketing Articles Viewed in the Past Month

Brands should think first, act second when responding to global events

6 March 2022 By Shazia Khan

Ringier Axel Springer healthcare offshoot promotes health assessment tool

23 February 2022 By Shelley Seale

Youth-oriented subscription campaign drives growth for Kleine Zeitung

20 February 2022 By Paula Felps

Growing subscriptions requires evolving strategy with changing reader needs

15 February 2022 By Michelle Palmer Jones, Paula Felps, Chandler Wieberg

Bloomberg, real estate service partner on sustainable cities campaign

13 January 2022 By Shelley Seale

VG uses video billboards to keep its content top of mind

10 January 2022 By Camilla Brække & Hilde Gammelsæter

ABP creates new revenue stream with education during lockdowns

6 January 2022 By Michelle Palmer Jones

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

26 December 2021 By Andrea Rachbauer

Helsingin Sanomat reinvents print newspaper for children

28 November 2021 By Paula Felps

Tourism summit highlights 3 lessons from 2020 applicable to the media industry

14 November 2021 By Jessica Robinson

The Australian finds Insta success with new strategy

25 October 2021 By Elyse Popplewell

Subscription marketing: 3 ways to build the engine to drive new acquisition

6 October 2021 By Ken Harding & Justin Eisenband

WSJ puts trust at the forefront of new brand platform

4 October 2021 By Katie Fabry

Kaleidoscope campaign helps De Morgen increase paying readers by 20% during pandemic

20 September 2021 By Michiel Baeten

McClatchy’s marketing strategy nudges users toward paywall, drives conversions

31 August 2021 By Phil Schroder

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

New York Times uses packaging to appeal to professional readers in B2B strategy

2 August 2021 By Paula Felps

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

Kauppalehti reaches out to younger readers with sustainability reporting

11 July 2021 By Johanna Suhonen

Audience funnel changes organisational structure, strategic focus at Hamburger Abendblatt

5 July 2021 By Ruth Betz

5 media companies share how they use data to drive reader, ad revenue

29 June 2021 By Brie Logsdon, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

Le Monde, Ringier launch successful user-focused subscription offers

29 June 2021 By Monique El-Faizy

Media company rebrands focus on journalism, new audiences, ad partners

18 May 2021 By Paula Felps, Shelley Seale, Dawn McMullan

Hearst campaign across 5 metro titles rebuilds trust during pandemic

3 May 2021 By Michael Villaseñor & Kelli Dakake

Daily Maverick launches weekly print publication, increases digital audience 20%

26 April 2021 By Sarah Koopman

Straits Times allows subscribers to share content with social circles

25 April 2021 By Chew V Ming

7 creative trends influencing content marketers in 2021

13 April 2021 By Katherine Scarrow

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