Topics Marketing

Marketing Strategy 396 Articles

Kaleidoscope campaign helps De Morgen increase paying readers by 20% during pandemic

20 September 2021 By Michiel Baeten

McClatchy’s marketing strategy nudges users toward paywall, drives conversions

31 August 2021 By Phil Schroder

USA Today Ventures successfully moved two profitable events into a virtual space

23 August 2021 By Summer Moore

New York Times uses packaging to appeal to professional readers in B2B strategy

2 August 2021 By Paula Felps

Sin Chew’s focus on data grew registered members 120%, paid members 50%

20 July 2021 By Michelle Palmer Jones

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Kauppalehti reaches out to younger readers with sustainability reporting

11 July 2021 By Johanna Suhonen

Audience funnel changes organisational structure, strategic focus at Hamburger Abendblatt

5 July 2021 By Ruth Betz

5 media companies share how they use data to drive reader, ad revenue

29 June 2021 By Brie Logsdon, Michelle Palmer Jones, Chandler Wieberg, Paula Felps

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Le Monde, Ringier launch successful user-focused subscription offers

29 June 2021 By Monique El-Faizy

Media company rebrands focus on journalism, new audiences, ad partners

18 May 2021 By Paula Felps, Shelley Seale, Dawn McMullan

Hearst campaign across 5 metro titles rebuilds trust during pandemic

3 May 2021 By Michael Villaseñor & Kelli Dakake

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Daily Maverick launches weekly print publication, increases digital audience 20%

26 April 2021 By Sarah Koopman

Straits Times allows subscribers to share content with social circles

25 April 2021 By Chew V Ming

7 creative trends influencing content marketers in 2021

13 April 2021 By Katherine Scarrow

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WSJ cuts through the clutter with Read Yourself Better marketing campaign

22 March 2021 By Paula Felps

Business Standard widens its funnel to find paying consumers

11 March 2021 By Shelley Seale

10 content marketing trends will transition media from 2020 to 2021

21 February 2021 By Sean Stanleigh

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Virtual events offer media companies non-linear, personalised opportunities post-pandemic

7 February 2021 By Sumeli Chatterjee

El Comercio tackles false news with focus on trust

31 January 2021 By Mauricio Romero

News sites in Hungary crowdfunded more than US$1.3 million in 2020

27 January 2021 By Greg Piechota

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Irish Times podcasts find perfect pairing with chocolatier

24 January 2021 By Paula Felps

Could mobile marketing be the holy grail for media companies?

24 January 2021 By Mark Challinor

Marketing trends and forecasts can help spark ideas in 2021

15 December 2020 By Cathy Colliver

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Dainik Jagran reaches out to the generation that could save us

16 November 2020 By Paula Felps

Le Devoir invites readers to pause for print

3 November 2020 By Paula Felps

Herald Sun celebrates 30 years with “30 Words” campaign in middle of COVID lockdown

20 October 2020 By Nathaniel Bane

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INMA 30 Under 30: Lily Cloake of The Wall Street Journal

20 October 2020 By Dawn McMullan

Kleine Zeitung turns casual Gen Y visitors into loyal subscribers

19 October 2020 By Andrea Rachbauer

INMA 30 Under 30: Mansi Panchamia of Mid-Day Infomedia

11 October 2020 By Dawn McMullan

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NWZ’s insect project engages readers, boosts subscriptions

23 September 2020 By Ulrich Schönborn

South China Morning Post’s data-driven personas empower stakeholders to take action

8 September 2020 By Korey Lee & Tommy Tse

How media marketers can navigate constant change

24 August 2020 By Cathy Colliver

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Wall Street Journal’s online events bring more attendees in one quarter than all of 2019

17 August 2020 By Craig Lowe & Josephine Andrews

Offering Aftenposten Junior for free during lockdown increased subscriptions

17 August 2020 By Siri Holstad Johannessen & Line Grendahl

“All in, all together” multi-publisher campaign keeps UK public safe during pandemic

16 August 2020 By Hannah Ohm Thomas

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Local media executives share how they compete with national publishers

13 August 2020 By Shelley Seale

Weather Channel charges premium for content largely available for free

13 August 2020 By Shelley Seale

Spokesman-Review’s COVID ad campaign brings in US$200,000+, supports local businesses

10 August 2020 By Kathleen Coleman

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Research: Audience participation, story explanation increase trust in TV news

4 August 2020 By Katalina Deaven

By boycotting, quitting Big Tech platforms, media companies gain control but lose conversions

3 August 2020 By Dr. Merja Myllylahti

Newsday’s social media data analysis results in fewer posts, increased subscriptions

2 August 2020 By Elaine Piniat

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Diário de Notícias pulls back from print while acknowledging its benefits

23 July 2020 By Shelley Seale

Kleine Zeitung starts its marketing strategy with “why”

13 July 2020 By Andrea Rachbauer

These 4 e-commerce pandemic trends are likely to stay

29 June 2020 By Jessica Robinson

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Mumbai Mirror print, video initiative looks back to help city build future

28 June 2020 By Sumeli Chatterjee

Hearst rolls out 30-day brand awareness campaign during lockdown

24 June 2020 By Dawn McMullan

La Voz de Galicia shares 5 pillars of community support during pandemic

23 June 2020 By Lorena Maya

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How to keep Millennial disruption from killing your news brand

27 May 2020 By Shelley Seale

Pandemic puts marketing authenticity to the test

27 May 2020 By Cathy Colliver

50 top global news sites advertised on Facebook in past month

14 May 2020 By Grzegorz Piechota

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Publishers must make brands stand out amidst consumer choices

14 May 2020 By Shelley Seale

How to balance brand awareness with lead generation

1 March 2020 By Cathy Colliver

Author points to innovators on how to acquire your first 1 million customers

27 February 2020 By Shelley Seale

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New York Times, WSJ, Washington Post share best practices in digital subscriptions

27 February 2020 By Dawn McMullan

Helsingin Sanomat targets Trump, Putin with “Land of the Free Press” campaign

18 February 2020 By Veera Siivonen

2020 marketing trends and predictions

28 January 2020 By Cathy Colliver

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Schibsted reduces cost-per-action with programmatic subscription offer

18 November 2019 By Thea Kristin Hansen & Siri Holstad Johannessen

De Standaard’s readers team is cornerstone to digital transformation

10 November 2019 By Emmanuel Naert

Guardian achieves growth with donation-based subscription model

4 November 2019 By Lee Glendinning

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How news media companies can grow revenue through promotions

23 October 2019 By Shelley Seale

5 events that bring in big revenue for media companies

9 October 2019 By Shelley Seale

Marketing now guides everything after Grupo RBS merger

10 July 2019 By Shelley Seale

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5 “American Idol” lessons for news brands

16 April 2019 By Kathleen Coleman

NWZ Mediengruppe shapes digital future with CRM reboot

1 April 2019 By Dr. Melina Lohmann

NYT, El Correo, Tamedia share best practices in reader revenue

21 March 2019 By Newsplexer Projects

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How a Facebook detox changed TV Midtvest’s audience strategy

16 January 2019 By Shelley Seale

Why customer value nurturing is key to digital subscriber success

12 December 2018 By Shelley Seale

De Standaard gets attention, subscriptions with citizen air pollution project

8 October 2018 By Emmanuel Naert

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News media companies step up audience engagement innovations

28 September 2018 By Newsplexer Projects

Successful subscription pricing requires belief in value from prospective buyers

27 September 2018 By Newsplexer Projects

Chronicle Herald grows audience, revenue with feel-good local journalism, awards

18 September 2018 By Jill Foley

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Helsingin Sanomat grows subscriptions, young audience with “diamond” content

17 September 2018 By Kaisa Aalto

Serious advertising, marketing messages don’t have to sacrifice creativity

16 September 2018 By Jessie Sampson

Tribune Interactive maximises conversion rates with behavioural analysis

11 September 2018 By Kimberly Bastin

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5 tips for launching, monetising mobile social media engagement

9 September 2018 By Mark Challinor

Digital transformation keeps news professionals looking for answers

30 August 2018 By Shelley Seale

Sports star campaign increases subscriptions for Bay Area News Group

19 August 2018 By Olga Mitina

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Metering tests at tronc reveal subscription opitmisation options

24 July 2018 By Mark Campbell

Fairfax Media enhances audience research with Artificial Intelligence

16 July 2018 By Robert Tidball

Schibsted centralises marketing model with 360 strategy

10 July 2018 By Siri Holstad Johannessen

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Wall Street Journal campaigns capture changing reader demographic

9 July 2018 By Paul Plumeri

Ads24 campaign brings together South African media players, futurists

9 July 2018 By Marise van der Lith

Data-driven conversion strategy pays off for tronc

2 July 2018 By Gerard Brancato

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Adversity means innovative revenue trials for global media companies

20 June 2018 By Matt Lindsay

Custom branded content solves Kentucky Derby Festival’s marketing challenges

19 June 2018 By Cathy Colliver

“Customer experience”: same practice, different name

14 June 2018 By Veera Siivonen

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How Sanoma used market development to boost news media ad sales

10 June 2018 By Matti Mustonen

New York Times “Truth Is Hard” campaign touts journalism, fights claims of fake news

4 June 2018 By Dawn McMullan

Online tests at tronc show readers respond to offer + journalism

15 May 2018 By Jennifer Ciminillo

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Globe and Mail campaign boosts subscriptions, influences public policy

13 May 2018 By Katrina Bolak

Integrating push notifications into newsroom duties

8 May 2018 By Sabrina Passos

Smart marketing + better ROI = satisfied ad client

2 May 2018 By Darrell Kunken

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4 marketing tactics at work at Helsingin Sanomat

1 May 2018 By Veera Siivonen

From activation to conversion: The news media marketer’s evolving role

24 April 2018 By Emmanuel Naert

Marketing trust as a unique selling proposition for advertisers

10 April 2018 By Nadine Chevolleau

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How Aftenposten increased its purchase flow conversion rate from 17% to 30%

2 April 2018 By Siri Holstad Johannessen and Ekaterina Zelina

New INMA report explores how connected consumers are redefining news media

27 March 2018 By Dawn McMullan

Research, advice on talking to the next generation

26 March 2018 By Angela Everitt

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4 ways content aggregators offer value for news media companies

22 March 2018 By Shelley Seale

Urbanicity model adds value to diverse, multi-location analysis for advertisers

14 March 2018 By Darrell Kunken

5 key facets to Wall Street Journal’s digital subscriber growth

19 February 2018 By Suzi Watford

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Toronto Star audiences confirm they will pay for credible news

11 February 2018 By Nadine Chevolleau

Future of news media: content, advertising personalisation

4 February 2018 By Matt Lindsay

Research: Mobile news audience engaged, prized among advertisers

30 January 2018 By Donald Williams and Rahul Sethi

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News Corp Australia’s new app-only subscription drives mobile conversion

29 January 2018 By Natalie Waldman

How Facebook’s News Feed developments affect advertisers

23 January 2018 By Lorna White

11 customer experience trends media companies must understand for 2018

17 January 2018 By Laura Inman

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What Facebook News Feed changes mean for publishers

16 January 2018 By Shelley Seale

5 steps to a successful mobile marketing strategy framework

9 January 2018 By Mark Challinor

Berliner Morgenpost gives readers choice: tabloid or broadsheet

27 December 2017 By Carsten Erdmann

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Dagens Nyheter moves to successful digital subscription model

13 December 2017 By Shelley Seale

NBC’s Virtual Democracy Plaza expands election event with VR

7 December 2017 By Dawn McMullan

Insider programme at Winnipeg Free Press grows reader loyalty

12 November 2017 By Sarah Lilleyman

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Helping advertisers understand consumer behaviour insights

2 November 2017 By Darrell Kunken

SPH: Newsroom-trained journalists make better branded content editors

29 October 2017 By Dewi Sriwahyuto

Data will help news media serve LGBT community, marketers

18 October 2017 By Gary Meo

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Why single-copy marketing still makes sense

10 October 2017 By Emmanuel Naert

Customised data is key to building advertising partnerships

3 October 2017 By Darrell Kunken

What makes the Norwegian media market so special?

29 September 2017 By Marek Miller

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How Big Data predicts audience behaviour, drives marketing

29 September 2017 By Marek Miller

Amedia’s 62 local newspapers thrive with paid content model

27 September 2017 By Marek Miller

Why news media companies must take measured risks

20 September 2017 By Cathy Colliver

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Fairfax New Zealand true crime podcast goes global

17 September 2017 By Kamala Hayman

Content marketing campaign engages target audiences for nursing school

10 September 2017 By Laura Strom

HBL brand campaign crosses language divide to reach young audience

5 September 2017 By Christoffer Lundén

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Identify the persuadable audience to reduce churn

27 August 2017 By Peter Long

Cox Media focuses lead-generation marketing efforts on customer journey

22 August 2017 By Laura Inman

Bonnier News Brand Studio helps non-profit publicise its mission

6 August 2017 By Anna Arvidsson

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Like McDonald’s, media can connect with families through honest storytelling

1 August 2017 By Cathy Colliver

Fairfax corporate subscriptions revenue +50% with customised subscription model

30 July 2017 By Kelly Purcell

VOL.AT’s digital story campaign for hotel increases readership, attracts guests

17 July 2017 By Georg Burtscher

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The Store by Fairfax increases e-commerce revenue by 700%

16 July 2017 By Trudi Jenkins

Star Media diversifies revenue with fashion career fair

12 July 2017 By Sandy MacLeod

Sensing silent signals is key responsibility for future-thinking media leaders

21 June 2017 By Laura Inman

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How design thinking can improve advertising campaigns

21 June 2017 By Darrell Kunken

What do digital bread crumbs say about your media brand?

20 June 2017 By Greg Bright

Bonnier News Brand Studio boosts Mazda brand, revenue

19 June 2017 By Anna Arvidsson

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Lianhe Zaobao short film connects with readers

18 June 2017 By Quek Sy Mung

Marketing, social media lessons from AirAsia executive

8 June 2017 By Geoff Tan

Business opportunities emerge as retail transformation plays out

1 June 2017 By Darrell Kunken

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Fyre Festival, social media, and the dark side of influencer marketing

8 May 2017 By David Murphy

Hindu Tamil multi-channel campaign boosts subscriptions, brand awareness

30 April 2017 By Abilasha Anish

Diversify, broaden, or deepen: Choose one to focus audience strategy

23 April 2017 By Cathy Colliver

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Video content at scale is game changer for publishers

19 April 2017 By Philippe Guay

Strategic marketing e-mail delivers relevant information to SMBs

12 April 2017 By Darrell Kunken

What news media can learn from Arby’s successful branding efforts

10 April 2017 By Laura Inman

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How GateHouse Live generated US$8 million in revenue

6 April 2017 By Scott Stines

The Times revisits traditional publishing schedule

4 April 2017 By Bob Provost

Brand management starts with focus on community, culture

30 March 2017 By Bob Provost

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Quality news media begins to reposition itself, its competition

1 March 2017 By Scott Stines

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