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Community Service + Marketing Strategy 55 Articles

Disappearing text campaign highlights press freedom at NTM

26 June 2022 By Jens Pettersson

Società Athesis launches innovative sustainability initiative

1 May 2022 By Ilaria Bettinelli

Tamedia reinvents its marketing to include journalistic mission

11 April 2022 By Marc Isler

Media adapts communication to prospective, current subscribers amid war-led traffic spike

10 March 2022 By Greg Piechota

Ringier Axel Springer healthcare offshoot promotes health assessment tool

23 February 2022 By Shelley Seale

Top Marketing Articles Viewed in the Past Month

Youth-oriented subscription campaign drives growth for Kleine Zeitung

20 February 2022 By Paula Felps

News UK COO shares thoughts on role of news media during the pandemic

26 January 2022 By Shelley Seale

VG uses video billboards to keep its content top of mind

10 January 2022 By Camilla Brække & Hilde Gammelsæter

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

26 December 2021 By Andrea Rachbauer

Helsingin Sanomat reinvents print newspaper for children

28 November 2021 By Paula Felps

Kaleidoscope campaign helps De Morgen increase paying readers by 20% during pandemic

20 September 2021 By Michiel Baeten

The water rises and the paywall drops at Kölner Stadt-Anzeiger

16 September 2021 By Martin Dowideit

Funke Mediengruppe campaign aids flood victims

29 August 2021 By Paula Felps

Kauppalehti reaches out to younger readers with sustainability reporting

11 July 2021 By Johanna Suhonen

Audience funnel changes organisational structure, strategic focus at Hamburger Abendblatt

5 July 2021 By Ruth Betz

Le Monde, Ringier launch successful user-focused subscription offers

29 June 2021 By Monique El-Faizy

24sata partners with miss7 brand on #Pinkypromiss native ad campaign

2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović

Gazeta.pl stands up for LGBT+ rights in Poland

16 May 2021 By Rafał Madajczak

UK news media companies take on climate change for Earth Day

29 April 2021 By Hannah Ohm Thomas

News sites in Hungary crowdfunded more than US$1.3 million in 2020

27 January 2021 By Greg Piechota

Adria Media Group’s community initiative takes root in Serbia

26 January 2021 By Paula Felps

Irish Times podcasts find perfect pairing with chocolatier

24 January 2021 By Paula Felps

Bergens Tidende keeps holiday tradition alive with digital event

8 December 2020 By Paula Felps

Kleine Zeitung turns casual Gen Y visitors into loyal subscribers

19 October 2020 By Andrea Rachbauer

Positive stories help Telegraph reach new audiences and engagement levels during lockdown

7 October 2020 By Shelley Seale

NWZ’s insect project engages readers, boosts subscriptions

23 September 2020 By Ulrich Schönborn

Offering Aftenposten Junior for free during lockdown increased subscriptions

17 August 2020 By Siri Holstad Johannessen & Line Grendahl

“All in, all together” multi-publisher campaign keeps UK public safe during pandemic

16 August 2020 By Hannah Ohm Thomas

The Big Issue pivots to support homeless vendors during lockdown

30 July 2020 By Ruth Law

Diário de Notícias pulls back from print while acknowledging its benefits

23 July 2020 By Shelley Seale

Record community sports event inspires readers to be champions

19 July 2020 By Isabel Rodrigues

Kleine Zeitung starts its marketing strategy with “why”

13 July 2020 By Andrea Rachbauer

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